Over the years, I’ve tried several different print-on-demand (POD) providers to be able to have unlimited prints as an offer for you, and so far, Redbubble is my favourite.
I have a couple of reasons for saying that. But first, let me tell you how a print-on-demand differs from traditional art prints.
Traditional art prints
These come in a couple of varieties, for example:
- The artist orders and pays for a limited number of prints from a traditional printing shop without knowing if they will sell. Because there’s a promise of a limited number, they have higher value but the artist can never sell any more of them, should they become popular.
- The buyer orders a print and the artist gets it printed. This can be limited or unlimited.
- The artist usually decides the format, what surface it’s printed on, not the customer.
- The quality is usually good and it’s a familiar option for many art buyers.
- The artist controls the branding and follow-up.
The options in the print-on-demand world are endless:
- If you want them to be limited, they can be. But most of the time, they’re unlimited
- The buyer decides what surface it’s printed on and you’re not limited to things you hang on a wall. Everything from postcards to mugs and clothing, as well as different art prints can be made available by the artist.
- The prints are often cheaper than traditional prints, even at traditional sizes and using traditional printing materials.
- They’re easier to ship worldwide because the artist isn’t the sender.
- The buyer can decide the format, size, and what surface it’s printed on.
- Unfortunately, the quality can be poor in some cases. Either because the image file provided by the artist wasn’t that good, or because the artist chose a printer that didn’t use good materials and techniques.
- There’s also the problem that your brand doesn’t get across but I believe the plus sides outweigh that part.
Why I love redbubble
As I said at the beginning of this post, I have a couple of reasons for this. Besides being a site that’s easy to use (also for those less technically inclined than me) and having the perks of a print-on-demand provider, I use them for the following reasons:
You may not know what this is about but to put it simply, it makes the prints last a lot longer.
I can create a number of unique items from one piece of art. A great thing for a multi-passionate 🙂
The artwork can be made available to anyone who wants to buy it. Even long after the original has found a home.
It’s easy for me to adjust pricing, and I can buy stuff myself at cost. For example, for the postcard swaps I participate in.
Best of all, I can make prints available for substantially less than an original for those who enjoy my art but can’t buy an original at that point in time.
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